BBA – Business Administration

Module Introduction

This module provides a comprehensive introduction to the nature, purpose, and role of business and management within contemporary organisational contexts. It explores different types of business organisations and ownership structures, and introduces the key functions of management, including planning, organising, leading, and controlling. Students examine the internal and external business environment and consider how economic, social, technological, legal, and ethical factors influence organisational decision-making. The module also develops essential academic and professional skills for undergraduate study, including information searching, academic writing, and structured argumentation, thereby preparing students for further study in core business disciplines.

Module Aims

• Introduce students to the nature and purpose of business organisations.
• Develop understanding of key management functions and business activities.
• Build awareness of the internal and external business environment.
• Develop foundational academic and study skills for undergraduate learning.
• Encourage awareness of ethical and social responsibilities of businesses.

Learning Outcomes

• Describe the nature and purpose of business organisations.
• Explain key management functions and business activities. 2 3. Identify key features of the business environment and their impact on organisations.
• Demonstrate basic academic skills including information searching, referencing, and structured writing.
• Discuss ethical and social responsibilities of businesses.

Indicative Content

• Introduction to business and management
• Types of organisations and ownership
• Functions of management
• Business environment (PESTLE, stakeholders)
• Business ethics and corporate social responsibility
• Introduction to academic study skills

Learning and Teaching Strategy

Teaching will include lectures, seminars, workshops, and guided learning activities. Students will engage in group discussions, case studies, and skills-based exercises to support understanding of key concepts. Independent study will focus on directed and self- directed reading, practice activities, and development of academic and professional skills. As a module at this level, emphasis is placed on building confidence, consolidating knowledge, and developing effective study habits appropriate to the level of study.

Assessment Strategy

Assessment 1: Short written assignment or reflective report on business organisations (40%). Assessment 2: Coursework essay analysing a business organisation or environment issue (60%).

Recommended Reading

• Boddy, D. (2020). Management: An Introduction. 7th ed. Harlow: Pearson. Worthington, I. and Britton, C. (2018). The Business Environment. 7th ed. Harlow: Pearson. Burns, P. (2016). Entrepreneurship and Small Business. 4th ed. Basingstoke: Palgrave Macmillan.

Module Introduction

This module introduces students to fundamental economic concepts and the market environment in which businesses operate. It focuses on the principles of microeconomics and macroeconomics and examines how factors such as demand, supply, competition, inflation, and economic growth influence business performance and managerial decision- making. Students explore different market structures and consider the role of government policy and regulation in shaping economic activity. The module develops basic analytical and interpretive skills and links economic theory to real-world business contexts.

Module Aims

• Introduce basic microeconomic and macroeconomic concepts relevant to business.
• Develop understanding of markets, demand, supply, and competition.
• Explain the role of government and policy in the economy.
• Build basic analytical skills for business studies.
• Develop awareness of the global economic environment.

Learning Outcomes

• Explain basic microeconomic and macroeconomic concepts.
• Describe how markets operate and prices are determined. 2 3. Discuss the impact of economic factors on business decisions.
• Demonstrate basic analytical and academic skills.
• Identify key features of the national and global economic environment.

Indicative Content

• Introduction to economics for business
• Demand, supply, and market equilibrium
• Market structures and competition
• Macroeconomic indicators
• Government policy and regulation
• Globalisation and international trade

Learning and Teaching Strategy

Teaching will include lectures, seminars, workshops, and guided learning activities. Students will engage in group discussions, case studies, and skills-based exercises to support understanding of key concepts. Independent study will focus on directed and self- directed reading, practice activities, and development of academic and professional skills. As a module at this level, emphasis is placed on building confidence, consolidating knowledge, and developing effective study habits appropriate to the level of study.

Assessment Strategy

Assessment 1: Short report or data commentary on a market or economic issue (40%). Assessment 2: Coursework essay analysing economic influences on a business or industry (60%).

Recommended Reading

• Sloman, J., Wride, A. and Garratt, D. (2018). Economics for Business. 7th ed. Harlow: Pearson. Mankiw, N.G. and Taylor, M.P. (2020). Economics. 5th ed. Andover: Cengage. Worthington, I. and Britton, C. (2018). The Business Environment. 7th ed. Harlow: Pearson.

Module Introduction

This module provides an introduction to the principles and practices of financial accounting and their role in supporting business decision-making. Students explore the purpose and structure of key financial statements, including the income statement and balance sheet, and develop an understanding of basic accounting concepts such as costs, revenues, profit, and cash flow. The module also introduces essential numeracy skills relevant to business and emphasises accurate interpretation and professional presentation of financial information.

Module Aims

• Introduce basic financial accounting concepts and statements.
• Develop understanding of costs, revenues, and profit.
• Build basic numeracy skills for business.
• Develop ability to interpret financial information.
• Support the development of academic and professional skills.

Learning Outcomes

• Explain the purpose of key financial statements.
• Apply basic accounting concepts and calculations.
• Interpret simple financial information.
• Present numerical information clearly.
• Demonstrate basic academic skills.

Indicative Content

• Introduction to financial accounting
• Income statement and balance sheet
• Costs, revenues, and profit
• Basic budgeting and cash flow
• Introduction to business numeracy
• Interpreting financial information for decisions

Learning and Teaching Strategy

Teaching will include lectures, seminars, workshops, and guided learning activities. Students will engage in group discussions, case studies, and skills-based exercises to support understanding of key concepts. Independent study will focus on directed and self- directed reading, practice activities, and development of academic and professional skills. As a module at this level, emphasis is placed on building confidence, consolidating knowledge, and developing effective study habits appropriate to the level of study.

Assessment Strategy

Assessment 1: Numerical test or coursework on basic accounting (40%). 3 Assessment 2: Coursework report analysing simple financial information (60%).

Recommended Reading

• Atrill, P. and McLaney, E. (2019). Accounting and Finance for Non-Specialists. 10th ed. Harlow: Pearson. Wood, F. and Sangster, A. (2018). Business Accounting 1. 14th ed. Harlow: Pearson. Weetman, P. (2019). Financial and Management Accounting. 7th ed. Harlow: Pearson.

Module Introduction

This module introduces students to the core concepts and principles of marketing and examines how organisations identify, anticipate, and satisfy customer needs. Students explore the role of marketing within organisations, the nature of markets and customers, and the fundamental elements of the marketing mix. The module also considers basic concepts of branding, segmentation, targeting, and positioning, as well as the importance of ethical and responsible marketing practice, providing a foundation for further study in marketing.

Module Aims

• Introduce core marketing concepts and the role of marketing.
• Develop understanding of customers and markets.
• Explain the marketing mix and branding basics.
• Build basic skills in marketing analysis.
• Develop awareness of ethical marketing practice.

Learning Outcomes

• Explain key marketing concepts and principles.
• Describe consumer needs and market segments.
• Apply basic marketing frameworks.
• Discuss the role of marketing in organisations.
• Communicate marketing ideas clearly.

Indicative Content

• Role of marketing in organisations
• Understanding customers and markets
• Segmentation, targeting, and positioning
• Marketing mix
• Branding basics
• Ethical and responsible marketing

Learning and Teaching Strategy

Teaching will include lectures, seminars, workshops, and guided learning activities. Students will engage in group discussions, case studies, and skills-based exercises to support understanding of key concepts. Independent study will focus on directed and self- directed reading, practice activities, and development of academic and professional skills. As a module at this level, emphasis is placed on building confidence, consolidating knowledge, and developing effective study habits appropriate to the level of study.

Assessment Strategy

Assessment 1: Marketing analysis assignment (40%). 3 Assessment 2: Coursework essay or case study on a marketing issue (60%).

Recommended Reading

• Kotler, P., Keller, K.L., Brady, M., Goodman, M. and Hansen, T. (2019). Marketing Management. 4th European ed. Harlow: Pearson. Blythe, J. and Martin, J. (2019). Essentials of Marketing. 6th ed. Harlow: Pearson. Jobber, D. and Ellis-Chadwick, F. (2020). Principles and Practice of Marketing. 9th ed. London: McGraw-Hill.

Module Introduction

This module introduces students to the study of organisations and the behaviour of individuals and groups at work. It explores how organisations are structured and managed, and how factors such as motivation, leadership, communication, teamwork, and organisational culture influence performance and effectiveness. Students examine basic theories of behaviour at work and reflect on how people management practices affect both individuals and organisations, providing a foundation for further study in management and human resource management.

Module Aims

• Introduce basic concepts of organisations and management.
• Develop understanding of individual and group behaviour at work.
• Explain motivation and leadership basics.
• Build awareness of organisational culture.
• Develop reflective and academic skills.

Learning Outcomes

• Describe key features of organisations.
• Explain basic concepts of behaviour at work.
• Discuss motivation and leadership concepts.
• Identify the role of culture in organisations.
• Reflect on workplace behaviour issues.

Indicative Content

• Introduction to organisations
• Individual differences and motivation
• Teams and groups at work
• Leadership basics
• Organisational culture
• Communication in organisations

Learning and Teaching Strategy

Teaching will include lectures, seminars, workshops, and guided learning activities. Students will engage in group discussions, case studies, and skills-based exercises to support understanding of key concepts. Independent study will focus on directed and self- directed reading, practice activities, and development of academic and professional skills. As a module at this level, emphasis is placed on building confidence, consolidating knowledge, and developing effective study habits appropriate to the level of study.

Assessment Strategy

Assessment 1: Reflective or short analytical assignment on workplace behaviour (40%). 3 Assessment 2: Coursework essay analysing organisational behaviour issues (60%).

Recommended Reading

• Robbins, S.P. and Judge, T.A. (2019). Organisational Behaviour. 18th ed. Harlow: Pearson. Buchanan, D. and Huczynski, A. (2019). Organisational Behaviour. 10th ed. Harlow: Pearson. Mullins, L.J. and Christy, G. (2016). Management and Organisational Behaviour. 11th ed. Harlow: Pearson.

Module Introduction

This module develops the academic, digital, and professional communication skills required for successful undergraduate study in business and management. Students learn how to research, structure, and present academic work using appropriate sources and referencing conventions, and how to avoid academic misconduct. The module also introduces key digital tools used for learning, collaboration, and professional communication, and develops skills in written, oral, and presentation-based communication, supporting students’ transition into higher education.

Module Aims

• Develop academic writing and referencing skills.
• Build digital literacy for learning and business contexts.
• Develop professional communication skills.
• Support critical thinking and reflective learning.
• Prepare students for effective study and personal development.

Learning Outcomes

• Demonstrate effective academic writing and referencing.
• Use digital tools to support learning. 2 3. Communicate ideas clearly in written and oral forms.
• Apply basic critical thinking skills.
• Manage study tasks effectively.

Indicative Content

• Academic writing and structure
• Referencing and avoiding plagiarism
• Information literacy and research skills
• Digital tools for study and presentations
• Professional communication skills
• Time management and reflective learning

Learning and Teaching Strategy

Teaching will include lectures, seminars, workshops, and guided learning activities. Students will engage in group discussions, case studies, and skills-based exercises to support understanding of key concepts. Independent study will focus on directed and self- directed reading, practice activities, and development of academic and professional skills. As a module at this level, emphasis is placed on building confidence, consolidating knowledge, and developing effective study habits appropriate to the level of study.

Assessment Strategy

Assessment 1: Portfolio of academic and digital skills tasks (40%). Assessment 2: Written assignment or presentation demonstrating academic and professional communication (60%).

Recommended Reading

• Cottrell, S. (2019). The Study Skills Handbook. 11th ed. London: Red Globe Press. Guffey, M.E. and Loewy, D. (2018). Business Communication: Process and Product. 9th ed. Boston: Cengage. Pears, R. and Shields, G. (2019). Cite Them Right. 12th ed. London: Red Globe Press.

Module Introduction

This module develops students’ understanding of marketing management and the application of marketing concepts in organisational contexts. It builds on introductory marketing knowledge and focuses on analysing markets, understanding customers, and designing effective marketing strategies in competitive environments.

Module Aims

• Develop understanding of marketing management concepts and frameworks.
• Analyse markets and consumer behaviour to inform decision-making.
• Introduce marketing planning and strategy formulation.
• Develop applied skills in marketing analysis and evaluation.
• Enhance academic and professional communication in marketing contexts.

Learning Outcomes

• Explain key marketing management concepts and principles.
• Analyse markets and consumer behaviour using appropriate frameworks.
• Apply marketing tools to develop strategic recommendations.
• Evaluate marketing strategies and decisions.
• Communicate marketing analysis in a structured academic format.

Indicative Content

• Role of marketing in organisations
• Market analysis and consumer behaviour
• Segmentation, targeting and positioning
• Marketing strategy and planning
• Branding and marketing communications
• Ethical and sustainable marketing

Learning and Teaching Strategy

Teaching will include lectures, seminars, workshops, and guided learning activities. Students will engage in group discussions, case studies, and applied exercises to support understanding of key concepts. Independent study will focus on directed and self-directed reading, research activities, and development of academic and professional skills appropriate to the level of study.

Assessment Strategy

Assessment 1: Individual marketing analysis report (40%). Assessment 2: Coursework project or case study developing a marketing strategy (60%).

Recommended Reading

• Kotler, P. et al. (2019). Marketing Management. 4th European ed. Harlow: Pearson. Jobber, D. and Ellis-Chadwick, F. (2020). Principles and Practice of Marketing. 9th ed. London: McGraw-Hill. Blythe, J. and Martin, J. (2019). Essentials of Marketing. 6th ed. Harlow: Pearson.

Module Introduction

This module examines how organisations manage people and how human resource management practices contribute to organisational performance. It focuses on key HR functions and the strategic role of people management.

Module Aims

• Develop understanding of core HRM functions and practices.
• Explain the relationship between HRM and organisational performance.
• Analyse contemporary issues in people management.
• Apply HRM concepts to organisational contexts.
• Develop critical and reflective thinking about workplace issues.

Learning Outcomes

• Describe key HRM functions and processes.
• Explain the contribution of HRM to organisational effectiveness.
• Analyse people management issues using appropriate concepts.
• Apply HRM theories to practical situations.
• Present reasoned arguments supported by appropriate sources.

Indicative Content

• HRM in organisations
• Recruitment and selection
• Performance management and reward
• Learning and development
• Employee relations and engagement
• Contemporary HR issues

Learning and Teaching Strategy

Teaching will include lectures, seminars, workshops, and guided learning activities. Students will engage in group discussions, case studies, and applied exercises to support understanding of key concepts. Independent study will focus on directed and self-directed reading, research activities, and development of academic and professional skills appropriate to the level of study.

Assessment Strategy

Assessment 1: Case study analysis of a people management issue (40%). Assessment 2: Coursework essay or report evaluating HRM practices in an organisation (60%).

Recommended Reading

• Armstrong, M. (2020). Armstrong’s Handbook of Human Resource Management Practice. 15th ed. London: Kogan Page. Torrington, D. et al. (2020). Human Resource Management. 11th ed. Harlow: Pearson. Bratton, J. and Gold, J. (2017). Human Resource Management: Theory and Practice. 6th ed. London: Palgrave.

Module Introduction

This module develops understanding of financial management and the use of financial information in managerial decision-making. It focuses on financial analysis, budgeting, and investment appraisal.

Module Aims

• Develop understanding of financial management principles.
• Introduce tools for financial analysis and performance measurement.
• Explain budgeting and investment appraisal techniques.
• Develop skills in interpreting financial information for decisions.
• Enhance analytical and problem-solving skills in financial contexts.

Learning Outcomes

• Explain key concepts in financial management.
• Apply financial analysis techniques to business data.
• Evaluate investment and financing decisions.
• Interpret financial performance information.
• Present financial analysis clearly and accurately.

Indicative Content

• Role of financial management
• Financial performance analysis
• Budgeting and control
• Investment appraisal
• Sources of finance
• Risk and return

Learning and Teaching Strategy

Teaching will include lectures, seminars, workshops, and guided learning activities. Students will engage in group discussions, case studies, and applied exercises to support understanding of key concepts. Independent study will focus on directed and self-directed reading, research activities, and development of academic and professional skills appropriate to the level of study.

Assessment Strategy

Assessment 1: Financial analysis exercise or test (40%). Assessment 2: Coursework report evaluating financial performance or an investment decision (60%).

Recommended Reading

• Atrill, P. and McLaney, E. (2019). Accounting and Finance for Non-Specialists. 10th ed. Harlow: Pearson. Brealey, R., Myers, S. and Allen, F. (2020). Principles of Corporate Finance. 13th ed. New York: McGraw-Hill. Weetman, P. (2019). Financial and Management Accounting. 7th ed. Harlow: Pearson.

Module Introduction

This module focuses on how organisations design, manage, and improve operations and supply chains to achieve efficiency and competitive advantage.

Module Aims

• Develop understanding of operations and supply chain management principles.
• Explain the role of processes, quality, and capacity in operations.
• Analyse operational performance and improvement initiatives.
• Apply operations concepts to organisational contexts.
• Develop analytical and problem-solving skills.

Learning Outcomes

• Explain key concepts in operations and supply chain management.
• Analyse operational processes and performance.
• Apply appropriate tools to improve operations.
• Evaluate operations improvement initiatives.
• Communicate operational analysis effectively.

Indicative Content

• Introduction to operations management
• Process design and improvement
• Quality management
• Capacity and inventory
• Supply chain management
• Operations strategy

Learning and Teaching Strategy

Teaching will include lectures, seminars, workshops, and guided learning activities. Students will engage in group discussions, case studies, and applied exercises to support understanding of key concepts. Independent study will focus on directed and self-directed reading, research activities, and development of academic and professional skills appropriate to the level of study.

Assessment Strategy

Assessment 1: Operations or supply chain analysis assignment (40%). Assessment 2: Coursework project or case study on operations improvement (60%).

Recommended Reading

• Slack, N., Brandon-Jones, A. and Burgess, N. (2020). Operations Management. 9th ed. Harlow: Pearson. Heizer, J., Render, B. and Munson, C. (2020). Operations Management. 13th ed. Harlow: Pearson. Chopra, S. and Meindl, P. (2019). Supply Chain Management. 7th ed. Harlow: Pearson.

Module Introduction

This module introduces key legal principles affecting business and examines the role of corporate governance in ensuring accountability and ethical conduct.

Module Aims

• Introduce key areas of business law relevant to organisations.
• Develop understanding of contracts, employment law, and company law.
• Explain principles of corporate governance and regulation.
• Analyse legal and ethical issues in business contexts.
• Develop awareness of compliance and risk management.

Learning Outcomes

• Explain key legal principles relevant to business.
• Apply legal concepts to business scenarios.
• Analyse corporate governance structures and issues.
• Evaluate legal and ethical risks faced by organisations.
• Present structured legal and business arguments.

Indicative Content

• Legal system and sources of law
• Contract law
• Employment law
• Company law
• Corporate governance
• Business ethics and compliance

Learning and Teaching Strategy

Teaching will include lectures, seminars, workshops, and guided learning activities. Students will engage in group discussions, case studies, and applied exercises to support understanding of key concepts. Independent study will focus on directed and self-directed reading, research activities, and development of academic and professional skills appropriate to the level of study.

Assessment Strategy

Assessment 1: Case study analysis of a legal or governance issue (40%). Assessment 2: Coursework essay evaluating legal and governance issues in a business context (60%).

Recommended Reading

• McKendrick, E. (2020). Contract Law. 14th ed. London: Palgrave. Hicks, A. and Goo, S. (2019). Cases and Materials on Company Law. 8th ed. Oxford: Oxford University Press. Mallin, C. (2019). Corporate Governance. 6th ed. Oxford: Oxford University Press.

Module Introduction

This module develops students’ understanding of research methods and data analysis in business contexts and prepares them for independent research projects.

Module Aims

• Introduce qualitative and quantitative research methods.
• Develop skills in data collection and analysis.
• Explain research design and ethical considerations.
• Develop academic writing and research reporting skills.
• Prepare students for undertaking independent research.

Learning Outcomes

• Explain key research methods used in business studies.
• Design a basic research proposal.
• Collect and analyse data using appropriate methods.
• Discuss ethical issues in business research.
• Present research findings in an academic format.

Indicative Content

• Introduction to business research
• Research design and methodology
• Qualitative and quantitative methods
• Data collection techniques
• Basic data analysis
• Research ethics and reporting

Learning and Teaching Strategy

Teaching will include lectures, seminars, workshops, and guided learning activities. Students will engage in group discussions, case studies, and applied exercises to support understanding of key concepts. Independent study will focus on directed and self-directed reading, research activities, and development of academic and professional skills appropriate to the level of study.

Assessment Strategy

Assessment 1: Research proposal or methods assignment (40%). Assessment 2: Coursework research report or data analysis project (60%).

Recommended Reading

• Saunders, M., Lewis, P. and Thornhill, A. (2019). Research Methods for Business Students. 8th ed. Harlow: Pearson. Bryman, A. and Bell, E. (2015). Business Research Methods. 4th ed. Oxford: Oxford University Press. Creswell, J.W. (2018). Research Design. 5th ed. London: Sage.

Module Introduction

This module develops an advanced understanding of strategic management and the formulation and implementation of business policy in complex and competitive environments.

Module Aims

• Develop understanding of strategic management theories and frameworks.
• Analyse internal and external environments to inform strategy.
• Evaluate strategic options and implementation challenges.
• Develop skills in strategic analysis and decision-making.
• Enhance critical and integrative thinking at an advanced level.

Learning Outcomes

• Explain key theories and frameworks of strategic management.
• Analyse organisational environments using appropriate tools.
• Evaluate strategic choices and their implications.
• Apply strategic concepts to complex business cases.
• Communicate strategic analysis in a structured academic format.

Indicative Content

• Strategy and competitive advantage
• External and internal analysis
• Corporate and business-level strategy
• Strategy implementation
• Strategic change
• Ethics and sustainability in strategy

Learning and Teaching Strategy

Teaching will include lectures, seminars, workshops, and guided learning activities. Students will engage in group discussions, case studies, and applied exercises to support understanding of key concepts. Independent study will focus on directed and self-directed reading, research activities, and development of academic and professional skills appropriate to the level of study.

Assessment Strategy

Assessment 1: Strategic analysis report (40%). Assessment 2: Case study or strategy formulation project (60%).

Recommended Reading

• Johnson, G., Scholes, K. and Whittington, R. (2020). Exploring Strategy. 12th ed. Harlow: Pearson. Grant, R.M. (2021). Contemporary Strategy Analysis. 10th ed. Oxford: Wiley. Lynch, R. (2018). Strategic Management. 8th ed. Harlow: Pearson.

Module Introduction

This module provides an advanced and integrative exploration of leadership, innovation, and change management within contemporary organisations. It is designed to equip final- year undergraduate students with the conceptual frameworks, analytical tools, and practical insights required to lead and manage innovation and change in complex, dynamic, and uncertain business environments. The module situates leadership not merely as a set of personal traits or styles, but as a relational, contextual, and strategic process that shapes organisational direction, culture, and performance. Students will critically examine classical and contemporary leadership theories, models of innovation, and structured approaches to change management, and will evaluate how these interact in real organisational settings. The module emphasises evidence-based decision- making, ethical and responsible leadership, and the role of organisational culture in 2 enabling or constraining innovation and change. Through case studies, applied analysis, and problem-based learning, students will develop the ability to diagnose organisational challenges, design change interventions, and propose leadership strategies that are feasible, sustainable, and aligned with organisational goals. As a Level 6 module, the focus is on critical evaluation, synthesis of theory and practice, and the development of strategic judgement. The module also prepares students for postgraduate study and professional practice by strengthening analytical writing, problem- solving, and applied research skills in the areas of leadership, innovation, and organisational change.

Module Aims

• To develop a critical understanding of leadership theories and their application in organisational contexts.
• To examine the processes and drivers of innovation in organisations and their strategic significance.
• To analyse models and approaches to managing organisational change in complex environments.
• To enable students to evaluate the interrelationship between leadership, innovation, and change management.
• To develop applied problem-solving and strategic decision-making skills using real-world business cases.

Learning Outcomes

• Critically evaluate major leadership theories and assess their relevance to different organisational contexts.
• Analyse the role of innovation in achieving and sustaining competitive advantage.
• Apply established models of change management to diagnose organisational challenges and propose appropriate interventions.
• Critically assess the interaction between leadership, organisational culture, innovation, and change.
• Develop coherent, evidence-based arguments and recommendations in written and applied formats.

Indicative Content

• Classical and contemporary leadership theories and styles
• Strategic leadership and ethical leadership
• Organisational culture and its role in innovation and change
• Innovation management: incremental and radical innovation
• Creativity, knowledge management, and learning organisations
• Drivers and barriers to organisational change
• Planned and emergent change models
• Managing resistance to change and stakeholder engagement
• Leading change in digital and global contexts
• Case studies of leadership, innovation, and change in practice

Learning and Teaching Strategy

Learning and teaching are delivered through a combination of interactive lectures, seminars, case study analysis, group discussions, and guided independent study. Students are encouraged to engage critically with academic literature and real-world business examples. Formative activities include case analyses, debates, and problem-based exercises designed to develop analytical and reflective skills. The module emphasises active learning and the application of theory to practice, preparing students to address complex organisational challenges in professional contexts.

Assessment Strategy

Assessment 1: Individual critical essay analysing leadership and innovation in an organisational context (40%). Assessment 2: Applied change management project or case study report with strategic recommendations (60%).

Recommended Reading

• Burnes, B. (2017). Managing Change. Pearson. Kotter, J.P. (2012). Leading Change. Harvard Business Review Press. Yukl, G. (2013). Leadership in Organizations. Pearson. 5 Northouse, P.G. (2021). Leadership: Theory and Practice. Sage. Tidd, J. and Bessant, J. (2020). Managing Innovation. Wiley. Schein, E.H. (2017). Organizational Culture and Leadership. Wiley. Mullins, L.J. and Christy, G. (2016). Management and Organisational Behaviour. Pearson. Balogun, J., Hailey, V.H. and Gustafsson, S. (2016). Exploring Strategic Change. Pearson. Drucker, P.F. (2007). Innovation and Entrepreneurship. Routledge. Cameron, E. and Green, M. (2019). Making Sense of Change Management. Kogan Page.

Module Introduction

This module develops advanced understanding of corporate finance and investment strategy, focusing on how organisations make strategic financing and investment decisions in competitive and uncertain environments.

Module Aims

• Develop advanced understanding of corporate finance concepts and theories.
• Analyse investment and financing decisions in strategic contexts.
• Evaluate financial risk and return trade-offs.
• Apply financial models to strategic business problems.
• Develop critical and analytical financial thinking.

Learning Outcomes

• Explain advanced corporate finance concepts and theories.
• Analyse investment opportunities using appropriate techniques.
• Evaluate financing strategies and capital structure decisions.
• Apply financial models to complex business cases.
• Present financial analysis and recommendations in an academic format.

Indicative Content

• Corporate finance and value creation
• Investment appraisal techniques
• Cost of capital and capital structure
• Risk, return and portfolio theory
• Mergers and acquisitions
• Financial strategy and governance

Learning and Teaching Strategy

Teaching will include lectures, seminars, workshops, and guided learning activities. Students will engage in group discussions, case studies, simulations, and applied exercises. Independent study will focus on directed and self-directed reading, research, and preparation for assessments. As a Level 6 module, emphasis is placed on critical analysis, integration of theory and practice, and development of independent learning and professional judgement.

Assessment Strategy

Assessment 1: Investment appraisal and financial strategy analysis report (40%). Assessment 2: Case study or applied project on corporate finance strategy (60%).

Recommended Reading

• Brealey, R., Myers, S. and Allen, F. (2020). Principles of Corporate Finance. 13th ed. New York: McGraw-Hill. Arnold, G. (2019). Corporate Financial Management. 6th ed. Harlow: Pearson. Damodaran, A. (2015). Applied Corporate Finance. 4th ed. Hoboken: Wiley.

Module Introduction

This module provides an advanced understanding of strategic marketing and brand management in competitive and global markets.

Module Aims

• Develop advanced understanding of strategic marketing concepts.
• Analyse brand management and value creation.
• Evaluate marketing strategies in complex environments.
• Apply strategic marketing frameworks to real cases.
• Develop critical and analytical marketing thinking.

Learning Outcomes

• Explain advanced concepts in strategic marketing and branding.
• Analyse brands and markets using appropriate frameworks.
• Evaluate strategic marketing decisions.
• Develop strategic marketing recommendations.
• Present marketing analysis at an advanced academic level.

Indicative Content

• Strategic marketing planning
• Brand equity and brand management
• Global and digital branding
• Customer value and experience
• Marketing strategy implementation
• Contemporary marketing challenges

Learning and Teaching Strategy

Teaching will include lectures, seminars, workshops, and guided learning activities. Students will engage in group discussions, case studies, and applied exercises to support understanding of key concepts. Independent study will focus on directed and self-directed reading, research activities, and development of academic and professional skills appropriate to the level of study.

Assessment Strategy

Assessment 1: Strategic marketing analysis report (40%). Assessment 2: Brand strategy project or case study (60%).

Recommended Reading

• Kotler, P. and Keller, K.L. (2016). Marketing Management. 15th ed. Harlow: Pearson. Aaker, D.A. (2014). Aaker on Branding. New York: Morgan James. Kapferer, J.-N. (2012). The New Strategic Brand Management. 5th ed. London: Kogan Page.

Module Introduction

This module provides an advanced understanding of strategic human resource management and its role in achieving organisational performance and competitive advantage.

Module Aims

• Develop advanced understanding of SHRM theories and practices.
• Analyse the strategic role of people management.
• Evaluate HR strategies in different organisational contexts.
• Apply SHRM concepts to complex organisational challenges.
• Develop critical and strategic thinking in HRM.

Learning Outcomes

• Explain key theories and models of SHRM.
• Analyse HR strategies and their organisational impact.
• Evaluate people management practices critically.
• Apply SHRM concepts to business cases.
• Present HR analysis and recommendations in an academic format.

Indicative Content

• HRM and business strategy
• Talent management and workforce planning
• Performance management and reward
• Employee relations and engagement
• International HRM
• HR analytics and strategic decision-making

Learning and Teaching Strategy

Teaching will include lectures, seminars, workshops, and guided learning activities. Students will engage in group discussions, case studies, simulations, and applied exercises. Independent study will focus on directed and self-directed reading, research, and preparation for assessments. As a Level 6 module, emphasis is placed on critical analysis, integration of theory and practice, and development of independent learning and professional judgement.

Assessment Strategy

Assessment 1: Strategic HR analysis report (40%). Assessment 2: Case study or consultancy-style project on HR strategy (60%).

Recommended Reading

• Boxall, P., Purcell, J. and Wright, P. (2019). The Oxford Handbook of Human Resource Management. Oxford: OUP. Torrington, D. et al. (2020). Human Resource Management. 11th ed. Harlow: Pearson. Armstrong, M. (2020). Armstrong’s Handbook of Human Resource Management Practice. 15th ed. London: Kogan Page.

Module Introduction

This module examines international business and global strategy, focusing on how organisations compete and operate in international and multicultural environments.

Module Aims

• Develop understanding of international business and global strategy.
• Analyse global competitive environments.
• Evaluate entry strategies and international operations.
• Apply global strategy frameworks to business cases.
• Develop critical awareness of cross-cultural and ethical issues.

Learning Outcomes

• Explain key concepts in international business and global strategy.
• Analyse international market environments.
• Evaluate global strategy options and entry modes.
• Apply concepts to international business cases.
• Communicate global strategy analysis effectively.

Indicative Content

• International business environment
• Globalisation and competitiveness
• Market entry strategies
• Multinational strategy
• Cross-cultural management
• Ethics and sustainability in global business

Learning and Teaching Strategy

Teaching will include lectures, seminars, workshops, and guided learning activities. Students will engage in group discussions, case studies, simulations, and applied exercises. Independent study will focus on directed and self-directed reading, research, and preparation for assessments. As a Level 6 module, emphasis is placed on critical analysis, integration of theory and practice, and development of independent learning and professional judgement.

Assessment Strategy

Assessment 1: International business environment analysis report (40%). Assessment 2: Case study or project on global strategy formulation (60%).

Recommended Reading

• Hill, C. and Hult, G. (2020). International Business. 12th ed. New York: McGraw-Hill. Johnson, G., Scholes, K. and Whittington, R. (2020). Exploring Strategy. 12th ed. Harlow: Pearson. Peng, M. (2017). Global Business. 4th ed. Boston: Cengage.

Module Introduction

This module explores entrepreneurship, innovation, and venture creation, focusing on how new business ideas are developed, evaluated, and implemented.

Module Aims

• Develop understanding of entrepreneurship and innovation processes.
• Analyse opportunity identification and venture creation.
• Evaluate business models and growth strategies.
• Apply entrepreneurial concepts to venture development.
• Develop critical and creative thinking skills.

Learning Outcomes

• Explain key concepts in entrepreneurship and innovation.
• Analyse business opportunities and business models.
• Evaluate venture creation and growth strategies.
• Apply entrepreneurial tools to business ideas.
• Present venture proposals in a structured academic format.

Indicative Content

• Entrepreneurship and innovation
• Opportunity recognition
• Business models and planning
• Financing new ventures
• Growth and scaling
• Entrepreneurial ecosystems

Learning and Teaching Strategy

Teaching will include lectures, seminars, workshops, and guided learning activities. Students will engage in group discussions, case studies, simulations, and applied exercises. Independent study will focus on directed and self-directed reading, research, and preparation for assessments. As a Level 6 module, emphasis is placed on critical analysis, integration of theory and practice, and development of independent learning and professional judgement.

Assessment Strategy

Assessment 1: Business opportunity or venture concept analysis (40%). Assessment 2: Business plan or venture creation project (60%).

Recommended Reading

• Burns, P. (2016). Entrepreneurship and Small Business. 4th ed. Basingstoke: Palgrave Macmillan. Timmons, J. and Spinelli, S. (2009). New Venture Creation. 9th ed. New York: McGraw-Hill. Osterwalder, A. and Pigneur, Y. (2010). Business Model Generation. Hoboken: Wiley.

Module Introduction

This module examines financial risk management and performance measurement, focusing on how organisations identify, manage, and control financial risks while enhancing business performance.

Module Aims

• Develop understanding of financial risk and uncertainty.
• Analyse tools and techniques for managing financial risk.
• Evaluate performance measurement and control systems.
• Apply risk management concepts to business decisions.
• Develop critical evaluation skills in financial performance management.

Learning Outcomes

• Explain key concepts of financial risk and performance management.
• Analyse financial risks using appropriate tools.
• Evaluate performance measurement systems.
• Apply risk management strategies to business scenarios.
• Communicate financial risk and performance analysis effectively.

Indicative Content

• Types of financial risk
• Risk measurement and management tools
• Performance measurement and control
• Value-based management
• Corporate governance and risk
• Linking risk management to strategy

Learning and Teaching Strategy

Teaching will include lectures, seminars, workshops, and guided learning activities. Students will engage in group discussions, case studies, simulations, and applied exercises. Independent study will focus on directed and self-directed reading, research, and preparation for assessments. As a Level 6 module, emphasis is placed on critical analysis, integration of theory and practice, and development of independent learning and professional judgement.

Assessment Strategy

Assessment 1: Financial risk analysis assignment (40%). Assessment 2: Coursework report evaluating risk management and performance in an organisation (60%).

Recommended Reading

• Hull, J. (2018). Risk Management and Financial Institutions. 5th ed. Hoboken: Wiley. Atrill, P. and McLaney, E. (2019). Accounting and Finance for Non-Specialists. 10th ed. Harlow: Pearson. Kaplan, R.S. and Norton, D.P. (2004). Strategy-Focused Organization. Boston: Harvard Business School Press.

Module Introduction

This module examines digital marketing and customer experience strategy, focusing on how organisations use digital channels to create value and competitive advantage.

Module Aims

• Develop understanding of digital marketing and customer experience concepts.
• Analyse digital channels and platforms for marketing strategy.
• Evaluate customer journey and experience management.
• Apply digital marketing tools to strategic problems.
• Develop critical and strategic thinking in digital marketing contexts.

Learning Outcomes

• Explain key concepts in digital marketing and customer experience.
• Analyse digital marketing strategies and platforms.
• Evaluate customer experience initiatives.
• Develop digital marketing and experience strategies.
• Communicate strategic digital marketing analysis effectively.

Indicative Content

• Digital marketing strategy
• Customer journey and experience management
• Social media and content marketing
• Data-driven marketing
• Omnichannel strategy
• Ethical and regulatory issues in digital marketing

Learning and Teaching Strategy

Teaching will include lectures, seminars, workshops, and guided learning activities. Students will engage in group discussions, case studies, and applied exercises to support understanding of key concepts. Independent study will focus on directed and self-directed reading, research activities, and development of academic and professional skills appropriate to the level of study.

Assessment Strategy

Assessment 1: Digital marketing strategy report (40%). Assessment 2: Customer experience or digital campaign project (60%).

Recommended Reading

• Chaffey, D. and Ellis-Chadwick, F. (2019). Digital Marketing. 7th ed. Harlow: Pearson. Ryan, D. (2016). Understanding Digital Marketing. 4th ed. London: Kogan Page. Lemon, K.N. and Verhoef, P.C. (2016). Understanding Customer Experience. Journal of Marketing, 80(6).

Module Introduction

This module focuses on talent management, leadership, and organisational development, examining how organisations develop people and capabilities to support long-term performance and change.

Module Aims

• Develop understanding of talent management and leadership development.
• Analyse organisational development and change interventions.
• Evaluate approaches to developing people and organisations.
• Apply OD and talent management concepts to practice.
• Develop critical reflection on leadership and development.

Learning Outcomes

• Explain key concepts in talent management and organisational development.
• Analyse leadership and development practices.
• Evaluate OD interventions and their impact.
• Apply concepts to organisational development challenges.
• Reflect critically on leadership and development strategies.

Indicative Content

• Talent management strategies
• Leadership development
• Organisational development theory and practice
• Learning and development systems
• Change and OD interventions
• Evaluating people development initiatives

Learning and Teaching Strategy

Teaching will include lectures, seminars, workshops, and guided learning activities. Students will engage in group discussions, case studies, simulations, and applied exercises. Independent study will focus on directed and self-directed reading, research, and preparation for assessments. As a Level 6 module, emphasis is placed on critical analysis, integration of theory and practice, and development of independent learning and professional judgement.

Assessment Strategy

Assessment 1: Organisational development analysis assignment (40%). Assessment 2: Consultancy-style report on talent management or leadership development (60%).

Recommended Reading

• Garavan, T., Carbery, R. and Rock, A. (2012). Mapping Talent Development. European Journal of Training and Development. Cummings, T. and Worley, C. (2019). Organization Development and Change. 11th ed. Boston: Cengage. Day, D. et al. (2014). The Nature of Leadership Development. The Leadership Quarterly.

Module Introduction

This module focuses on global operations, international trade, and cross-cultural management, examining how organisations manage operations and people across borders.

Module Aims

• Develop understanding of global operations and trade.
• Analyse cross-cultural management challenges.
• Evaluate international supply chains and operations.
• Apply cross-cultural and operations concepts to practice.
• Develop critical awareness of global management issues.

Learning Outcomes

• Explain key concepts in global operations and trade.
• Analyse cross-cultural management issues.
• Evaluate international operations and supply chains.
• Apply concepts to global business scenarios.
• Communicate global operations analysis effectively.

Indicative Content

• Global operations and supply chains
• International trade and logistics
• Cross-cultural management
• Managing global teams
• Risk and resilience in global operations
• Sustainability in global operations

Learning and Teaching Strategy

Teaching will include lectures, seminars, workshops, and guided learning activities. Students will engage in group discussions, case studies, simulations, and applied exercises. Independent study will focus on directed and self-directed reading, research, and preparation for assessments. As a Level 6 module, emphasis is placed on critical analysis, integration of theory and practice, and development of independent learning and professional judgement.

Assessment Strategy

Assessment 1: Global operations or cross-cultural analysis assignment (40%). Assessment 2: Coursework project on international operations or cross-cultural management (60%).

Recommended Reading

• Slack, N., Brandon-Jones, A. and Burgess, N. (2020). Operations Management. 9th ed. Harlow: Pearson. Hill, C. and Hult, G. (2020). International Business. 12th ed. New York: McGraw-Hill. Hofstede, G., Hofstede, G.J. and Minkov, M. (2010). Cultures and Organizations. 3rd ed. New York: McGraw-Hill.

Module Introduction

This module focuses on strategy, growth, and business development in small and medium- sized enterprises (SMEs), examining how smaller firms achieve sustainable growth and competitiveness.

Module Aims

• Develop understanding of SME strategy and growth.
• Analyse challenges faced by growing businesses.
• Evaluate business development and scaling strategies.
• Apply strategic tools to SME contexts.
• Develop critical thinking in entrepreneurial strategy.

Learning Outcomes

• Explain key concepts in SME strategy and growth.
• Analyse growth challenges and opportunities.
• Evaluate business development strategies.
• Apply strategic tools to SME cases.
• Present strategic recommendations for SME development.

Indicative Content

• SME strategy and competitiveness
• Growth and scaling
• Business development and partnerships
• Innovation in SMEs
• Financing growth
• Policy and support for SMEs

Learning and Teaching Strategy

Teaching will include lectures, seminars, workshops, and guided learning activities. Students will engage in group discussions, case studies, simulations, and applied exercises. Independent study will focus on directed and self-directed reading, research, and preparation for assessments. As a Level 6 module, emphasis is placed on critical analysis, integration of theory and practice, and development of independent learning and professional judgement.

Assessment Strategy

Assessment 1: SME strategy analysis assignment (40%). Assessment 2: Consultancy-style report on SME growth or development strategy (60%).

Recommended Reading

• Burns, P. (2016). Entrepreneurship and Small Business. 4th ed. Basingstoke: Palgrave Macmillan. Bridge, S. and O’Neill, K. (2017). Understanding Enterprise. 5th ed. London: Palgrave. Storey, D. and Greene, F. (2010). Small Business and Entrepreneurship. Harlow: Pearson.

Module Introduction

This module provides students with the opportunity to undertake an independent research project in a business and management area of their choice, demonstrating the ability to plan, conduct, and report a substantial piece of applied or theoretical research.

Module Aims

• Enable students to design and conduct an independent research project.
• Develop skills in research planning, data collection, and analysis.
• Enhance critical thinking and problem-solving skills.
• Develop academic writing and research reporting skills.
• Enable students to reflect on ethical and professional research practice.

Learning Outcomes

• Formulate a clear research question or project aim.
• Design an appropriate research methodology.
• Collect and analyse data effectively.
• Present findings in a coherent and academic manner.
• Demonstrate ethical awareness and independent learning.

Indicative Content

• Research project planning
• Literature review and theoretical framework
• Research methodology and methods
• Data collection and analysis
• Discussion and conclusions
• Research ethics and project management

Learning and Teaching Strategy

Teaching will include lectures, seminars, workshops, and guided learning activities. Students will engage in group discussions, case studies, simulations, and applied exercises. Independent study will focus on directed and self-directed reading, research, and preparation for assessments. As a Level 6 module, emphasis is placed on critical analysis, integration of theory and practice, and development of independent learning and professional judgement.

Assessment Strategy

Assessment 1: Project proposal and research plan (40%). Assessment 2: Final research project dissertation or applied project report (60%).

Recommended Reading

• Saunders, M., Lewis, P. and Thornhill, A. (2019). Research Methods for Business Students. 8th ed. Harlow: Pearson. Bryman, A. and Bell, E. (2015). Business Research Methods. 4th ed. Oxford: Oxford University Press. Creswell, J.W. (2018). Research Design. 5th ed. London: Sage.