Module Introduction
This module develops advanced understanding of international business strategy within the context of global markets, geopolitical change, and economic integration. Students will critically evaluate how multinational enterprises analyse international environments, formulate cross-border strategies, and manage global operations. The module integrates strategic management theory with international trade, market entry, and global competitive dynamics. It is aligned with UK FHEQ Level 7 expectations and RSBT academic regulations, requiring critical judgement, strategic insight, and applied professional analysis.